NielsenIQ Study Digs Deeper Into Consumer And Retailer Behavior Amid Pandemic


By: Business Mirror

Consumers may find some of their favorite products missing from supermarket shelves as manufacturers were advised to streamline their offerings to maximize shelf space.

In its latest study, NielsenIQ found that a number of Fast Moving Consumer Goods (FMCG) have been underperforming in many emerging and developing markets.

This highlighted the need for manufacturers to streamline their products to better maximize limited shelf space in supermarkets. NielsenIQ said retailers are already reducing their assortment on the shelf without compromising category sales.


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