New Balance targets Michael Kors for trademark infringement

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Photo from Inside Retail

By Inside Retail

Footwear brand New Balance is suing Michael Kors for allegedly infringing on its branding in a set of shoes which feature an ‘N’ shaped design.

New Balance claims the symbol is a clear identifier of its footwear, with the N design being a staple of New Balance’s products for more than forty years according to Fashion United, and has been used without its permission. And, despite a ‘Michael Kors’ branding on the side of the shoe, New Balance believes the design degrades its trademark and will lead to confusion.

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