Muji launches under 500 yen store concept

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By Inside Retail Asia

Japanese homewares and apparel retailer Muji has launched a new retail concept dubbed Muji 500, offering daily necessities under 500 yen (US$3.46).

The new 181sqm store is located on the 4th floor of Atre Vie Mitaka and offers around 3000 goods. Muji says 70 per cent of the products on sale are priced at 500 yen or less.

The offer spans categories including detergents, cleaning products, kitchen utensils, toiletries, skin care products, stationery, and food.

Muji’s operator, Ryohin Keikaku, is focusing on low-cost everyday requirements, and Muji 500 is part of that approach. The company also reports that starting next spring, it would extend its sub-500 yen daily needs range.

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