Miniso signs up to enter US


(Source: Inside Retail Asia | 2 September 2016)

China’s fast-fashion designer brand Miniso has signed a comprehensive strategic co-operation agreement to enter the US.

A signing ceremony in Guangzhou was attended by Miniso global co-founder Ye Guofu and Asia Pacific VP Li Minxin as well as a representative from Miniso’s US partner, Matthew Liang.

Miniso has opened 1400 stores internationally in the past three years, with its global revenue hitting RMB5 billion (US$750 million) last year.

After focusing on markets in China and Japan, Miniso has successively signed strategic co-operation agreements with 36 other countries and regions.

Ye says Miniso and its US partner will further co-operate in areas such as product research and development, model updating and talent training.


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