(Source: Inside Retail Philippines | 11 November 2016)
Japanese lifestyle brand Miniso Philippines has opened two more outlets in Manila, with four to follow soon.
Its first store in the Philippines, at Robinsons Place Manila, opened in June, with the latest stores in SM City San Lazaroand SM City Manila.
Miniso has more than 1400 retail stores in more than 40 countries and regions. The grand opening of its SM City Manila outlet featured Filipino teen actor Ruru Madrid and actress Gabbi Garcia, both from GMA Network, along with City of Manila vice-mayor Honey Lacuña, Miniso partners and mall executives
Miniso was jointly founded by designer Miyake Jyunya and Chinese entrepreneur Ye Guofu with a brand proposition of “simplicity and going back to the essence”.
More 80 per cent of the brand’s products designs originate from China, Japan, Korea, Malaysia and Singapore. Products include home necessities, jewellery, seasonal items, digital accessories, office supplies, beauty products, stationery gifts, and food and drinks. Miniso stores can be found in Australia, China, Hong Kong, Japan, Korea, Laos, Myanmar, Nepal, Singapore, Thailand and Vietnam.