Miniso opens New York 10 N’ Under flagship

Photo from Inside Retail Asia

By Inside Retail Asia

Chinese discount retailer, Miniso, has set foot in New York’s most expensive borough Soho with a 10 N’ Under flagship store as part of its North America expansion.

Spanning 7974sqft, the flagship is located at 490 Broadway within a heritage-listed building, offering 3000 products, a majority of which with prices less than US$10. The product range includes more than 100 kinds of Miniso’s signature plush toys, together with licensed products from Disney and Marvel.

Inspired by the NYC skyline, the store’s interior design is designed by the GH+A Design Studio, which also worked with Canada Goose, Aeropostale and Mercedes-Benz before.

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