(Source: Business World | December 21, 2015)
A study of consumer attitudes and priorities identified the Mercury Drug store network as the most accessible among leading retail chains, followed by Puregold Price Club, Inc. and the various retail operations of the SM Group.
The study, “Smart Shopper 2015” conducted by Kantar Worldpanel using input from 2,000 urban homes, also found that apart from accessibility, the second priority of retail customers seeking to buy fast-moving consumer goods (FMCGs) is trust, and the third is physical distance from home or office.
The Mercury Drug chain scored highest in accessibility with 86% of respondents saying there is a branch of the drug store near them and 64% having actually visited a branch in the last 12 months, as opposed to only 6% saying they intend to visit Mercury on their next shopping trip.
Puregold was the top chain for intent to visit next with 51%, and a 46% score in terms of actual visits. It was second to Mercury in the accessibility category at 59%.
The corresponding numbers for SM are 42% for intent to visit, 40% for actual visits, and 46% accessibility.
“The Smart Shopper” study tells us what consumers think of the shopping destinations or retailers in the Philippines. The study also looks at the attributes that consumers use in determining where to go to buy their FMCG needs,” Lourdes Deocareza, New Business Development Head of Kantar Worldpanel Philippines said in a statement on Monday.
The study also found that the other factors valued by Filipino consumers are satisfaction of needs, orderliness of store shelves, and cleanliness.
