ONE INDUSTRY, ONE VOICE
The Philippine Retailers Association – recognized as the “pulse and voice of the retail industry” ensures that the interests of the members of the retail sector are strongly represented. As such, the PRA has been the forefront of the many issues confronting the industry such as coin shortage, standardization of garment and shoe sizes, sidewalk vending, senior citizens act, music copyright issue, contractualization, price tag law, liberalization of the retail trade among others. Through this representation, issues and concerns of the retail industry are heard and brought to the attention of relevant government and private agencies for discussion and/or resolution.
UPGRADING THE SKILLS AND COMPETENCIES OF THE RETAILERS
The PRA has established programs and projects to help retailers grow their businesses and expand their operations. Each program is aligned to address the request of various retail owners engage in the step.
Retail Master Class – An intensive two-day seminar geared towards training senior executives, middle managers, etc. It is designed to establish a standard skills and competencies training to upgrade and uplift the quality of work in the retail industry
Retail Excellence Seminars – In partnership with relevant Associate members and trainors, the PRA conducts seminars on customer service, merchandise buying, shopper insighting, retail marketing, e-commerce, digital and mobile marketing, etc.
Lakbay-turo para sa micro-tourism enterprise program – A joint project of PRA and Department of Tourism (DOT) to help upgrade the skills and competencies of micro retailers in the tourism industry (specifically souvenir shops in major tourist areas in the country).
Regional Roadshow – This project helps provincial retailers become more up-to-date on trends and best practices to help their business grow.
Retail Career Expos – a 2-day career expo which seeks to generate a continuous source of qualified candidates for various levels and positions in the retail business. Since its inception in 2006, the PRA have conducted Job Fair expos in various malls, including Glorietta, TriNoma, Robinsons Place Manila, Robinsons Galleria, SM Megamall among others.
Quarterly General Membership Meetings
Retail Executive Circle (RetailRex) – A high level, exclusive, by invitation only breakfast meeting of retail owners and top executives from the retail industry to hear about the ground-breaking developments in the retail arena.
National Retail Conference and Stores Asia Expo – It is the centerpiece of PRA’s programs which serves as a top-level venue for networking as well as learning new trends and developments in the retail industry.
International Study Tours – The PRA organized an international study tours for retailers to expose them to the global retail market, learn interesting retail best practices, identify the latest global trends and open opportunities for business partnership with various businessmen and companies.
ENCOURAGING THE GROWTH OF “WORLD CLASS RETAILERS”
The PRA believes that the Filipino retailer has all the makings of a world-class retailer at par with the world’s best. The annual search for Outstanding Filipino Retailers and Shopping Centers of the year awards (OFR-SCY) is a competition started in 1997 which seeks to recognize Filipino retailers who have epitomized the model of success in terms of growth and good ethical business practices.In 2005, the PRA launched the first PRA President’s Award to honor outstanding men and women whose monumental personal and professional achievements have been instrumental to the growth and expansion of retailing in the Philippines. The outstanding retail icons who have received the prestigious award as of July 2017:
Henry Sy Sr. of SM Group of Companies
Mr. Fernando Zobel De Ayala of Ayala Group of Companies
Mr.Jorge Araneta of Araneta Group of Companies
Socorro C. Ramos of National Book Store
JohnGokongwei,Jr. of JG Summit Holdings
Amb. Bienvenido V. Tantoco, Sr. of Rustans Group of Companies
Mr. Mariano Que of Mercury Drug Corporation
Samie Lim of Automatic Centre
Teresita Sy-Coson of SM Retail Inc.
Mr.Andrew Tan of Megaworld Corporation
Mr.LucioCo of Puregold Priceclub, Inc.
William Belo of Wilcon Depot
ACCESS TO INFORMATION AND PUBLICATION FOR INDUSTRY DEVELOPMENT
PRA members have an access to the PRA library with a databank of reading materials, books, magazines and references including the quarterly “Philippine Retailing” newsletter which is the official publication of the organization and serves as a conduit of information on the latest news and developments in the industry and the activities of the association. The PRA also regularly issues circulars on industry updates (laws, regulations, ordinances, etc.) affecting the retail industry, in particular, and business in general.
LOCAL AND INTERNATIONAL NETWORK
Aside from its dynamic composition of key players in the retail industry – retailers, wholesalers, distributors, suppliers, manufacturers – the PRA is also affiliated with other large influential business organizations locally like the Philippine Chamber of Commerce and Industry (PCCI) and the Employers’ Confederation of the Philippines (ECOP).Additionally, the organization is a proud member of international associations like the Federation of Asia-Pacific Retailers Association (FAPRA) which is composed of 18-member economies, the Federation of International Retail Association Executives/National Retail Federation (FIRAE/NRF), the world’s largest retail organization based in the U.S.These National and international affiliates provide local retailers the unlimited benefits of being connected to the global world of business and retailing.