Malls serve as new outlets for fresh farm produce

Photo from:

By: Philippine Information Agency

Farmers and cooperatives now have a new outlet where they can directly bring their products to sell to consumers.

The Department of Agriculture (DA) in partnership with the Restaurant Owners of the Philippines (Resto PH) and SM Supermalls have launched their joint project called the “Farmers’ Produce” at the SM Aura Premier’s Skypark Lawn on July 3, 2020. Initially, the Farmers’ Produce food market will be available at the SM Aura from July 3 to 5, 2020 and will be held next at The Podium on July 15 to 17, 2020.

According to Agriculture Secretary William Dar, outlets will soon open in various SM malls nationwide to help the country’s agricultural sector and restaurant industry bounce back from the impact of the Covid-19 pandemic.

Based on the Memorandum of Understanding signed by Secretary Dar, Resto PH President Eric Teng, and SM Supermalls President Steven Tan, SM will provide underutilized spaces free of charge where farmers and cooperatives to sell their products.

Resto PH, on the other hand, is committed to buy directly from the farmers to encourage them to produce quality products in large volumes. This will also help farmers practice the market-oriented approach in production.

Consumers in urban areas will also benefit from the project, since they will have better access to fresh, affordable, and quality products with prices that are much lower than the suggested retail price.


Read the full story HERE.