Love, Bonito mulls opening first Philippine store

Photo from: Philstar

By Philstar

“Next year. Stay tuned!”

Such was how Dione Song, the young Chief Executive Officer (CEO) of rising Asian clothing label Love, Bonito teased when asked if they have plans to open a brick-and-mortar shop in the Philippines, given their brand’s success in the country.

“(We’re) very busy looking for the right location and hopefully we can open one very soon,” Song told on the sidelines of the opening of the brand’s new roving pop-up store, which has been making rounds in different malls from Friday to Sunday this month, culminating in Uptown Mall, Bonifacio Global City on May 26 to 28, from 10 a.m. to 10 p.m.

According to Song, the Philippines has been an “amazing” market for their brand since they started shipping here in 2019 and it has remained as among the label’s top-performing markets outside the brand’s home country, Singapore.

“We’ve seen an amazing traction and growth over the last many years. The community size I think has grown four times over the years since we’ve started doing more community events,” said Song. “I think reception in the Philippines so far has been amazing.”

Reeling in the success of last year’s roving pop-up store, the brand repeated the feat and is hoping to return later this year and engage in more collaborations.

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