(Source: Inside Retail Asia | July 7, 2017)
Concept cafe Lina’s Paris has opened its 11th outlet in Seoul, in the picturesque area of Insadong.
Following the launch of a Lina’s corner in Seoul Art Center, the latest store covers 60 sqm and offers 35 seats.
While the chain has a presence in several countries, South Korea is its sole Asian destination.
Lina’s Paris is a French concept midway between a cafe and a quick-service restaurant. Founded in 1989, the concept has four distinguishing factors: French-style breakfast, sandwiches, salads, hot dishes, soups, fresh juice, homemade sorbet and pastry; a comfortable environment with a lounge area, free Wi-Fi internet access, free newspapers and a Parisian atmosphere; authentic French recipes; and healthy, fresh quality products and preparation, including organic or gluten-free offer items in some outlets.