Ensuring an effective pricing strategy for your retail brand is imperative for successful sales. Having an appropriate execution goes hand-in-hand with how you want to position your business in today’s post-pandemic market.
According to McKinsey & Company, (1) pricing has long been and will continue to be a core capability for retailers. Executives and merchants alike recognize it as one of the key value levers, and, accordingly, retailers have worked to refine their pricing strategy, tactics, and tools over the past decades in hopes of optimizing their approach.
Aptos, the recognized market leader in retail technology solutions, provides a big impact to deliver seamless experiences and expand their brands. Since then, the goals have become more defined through its next generation Product Lifecycle Management (PLM) solutions. This platform (2) automates and streamlines critical processes for everyone involved in creating and managing your collections: merchandisers and designers, product managers, developers, buyers, sourcing managers and suppliers.
Christian Hartanto Sarsono, Chief Executive Officer of Eigerindo – one of the largest apparel, footwear and accessories companies in Indonesia known for its commitment to providing high-quality products that are designed to push the boundaries of exploration shared results in adapting Aptos solutions in their (3) modern and scalable operations to support its product design, development and assortment planning. He added that the company didn’t have a digital platform that facilitated design-making activities.
(4) According to Zaki Hassan, Aptos General Manager for Asia Pacific, Eigerindo continues to be at the forefront of retail innovation in Indonesia, and Aptos is extremely proud to partner with this visionary and adventure-inspired retailer.
As we move into 2022, the global pandemic, which is still ongoing, has brought rapid change and disruption to the world of retail, redefining the way customers’ shop moving forward and creating hybrid shopping experiences like “buy-online-pickup-in-store” and developing omnichannel capabilities.
Retailers must be prepared to continuously adapt to these changes to maintain a competitive edge in the retail marketplace 2022 and beyond. The key to this is being at the forefront of digital transformation. With the right tools, expertise, and processes, surely retailers will still be at its peak even in a constantly shifting marketing landscape.
In PRA’s new thought leadership session, we will be having an in-depth discussion on building and leveraging a better pricing strategy and how it will make an impact in in-store shopping experience and will become a tool to achieve stronger financial results and provide better retail experience.
Industry experts from Revionics (an Aptos Company) – a recognized leader in the retail price optimization space, and Prince Retail Group of Companies – one of Philippines’ fastest-growing retailers in the country and known its mission to serve underserved Filipino shoppers will share the step-by-step guide to kickstart your retail pricing strategy.
Matthew Pavich is the Managing Director, Global Strategic Consulting at Revionics, an Aptos Company. He specializes in pricing and retail strategy, corporate strategy and customer focused solutions. He is a leader in pricing strategy development, business strategy development and overall corporate strategy. Matt has a strong merchant background and experience with C-Level presentations. He has more than 20 years of experience in retail, encompassing consulting, buying, pricing and marketing across a variety of retail verticals, industries and regions. He has lived and worked in France, Germany, Hungary and South Africa (with additional long-term engagements in other markets) and has more than seven years of driving customer-focused success at Revionics.
Scott Gillies is Regional Director, Asia Pacific at Revionics, an Aptos Company. He has worked extensively with retailers across Asia Pacific since moving to the region in January 2011. At Revionics, Scott has responsible for defining and executing Revionics’ growth strategy across Australia, New Zealand, and Asia Pacific to position Revionics as the preferred merchandise optimization solution for retailers. Since joining in 2015, the Revionics customer base and name recognition for Lifecycle Price Optimization in Asia Pacific has increased exponentially.
Currently the Chief Merchandising, Marketing and Distribution Officer of Prince Retail Group of Companies, Rina Jane Go leads Prince Retail’s Supply Chain, heading all the merchandising divisions and data governance capabilities, as well as the distribution, warehousing and logistics of the retail chain, combined with leading the overall marketing and space planning / design. With over 10+ years experience in retail management and part of the core team focused on store expansion and capability planning to support the hypergrowth, growing from a 5-store local retail chain to currently 64-stores nationwide, with new formats.
Moderating the event is Bo Lundqvist, the President & CEO of Retail Associates – a Philippines-based consulting firm which he founded in 2006. He is also the founder and President of the Nordic Chamber of Commerce of the Philippines. Bo is passionate about new technology, business development, delivering great customer service and scuba diving.
This event will be hosted by JT Solis, the Founding CEO of MAYANI, the Philippines’ fastest-growing, impact-driven, farm-to-table platform empowering over 12,000 smallholder farmers by connecting them to over 10,000 B2C consumers and solid B2B brands such as Shell, WalterMart, Ayala Foundation, UCC Group, and Healthy Options, among others. MAYANI is also the sole ag-ecommerce partner of the Philippine Department of Trade & Industry for its national Grand Bagsakan project.
Armed with a strong e-commerce experience, JT has driven 15X revenue growth for MAYANI and has catapulted it to rise above 31 countries as the Global Winner of the ADB Hard Hit Economic Sectors Challenge in 2020, as well as 1 of the 8 selected Southeast Asian tech startups chosen to be a part Cognity Labs, a Silicon Valley-based accelerator. Today, MAYANI is now VC-funded and is the 1st ever Philippine agritech startup backed by AgFunder, the world’s most reputable agtech-focused VC, as part of its GROW 2021 Cohort. Registration link here: https://lnkd.in/gRQEwsq4
The 18th PRA Thought Leadership Series is proudly co-presented by Aptos Retail (the largest provider of enterprise software focused exclusively on retail), Revionics, an Aptos Company (a provider of retail pricing, promotion, markdown, and advanced analytics solutions), & Retail Associates (the leading business advisory and consulting firm in the Philippines), Program Partner MAYANI and Media Partner Megamobile.
Reference:
- https://www.mckinsey.com/industries/retail/our-insights/pricing-in-retail-setting-strategy
- https://www.aptos.com/resource/product-lifecycle-management
- https://www.aptos.com/resource/eiger-turns-to-aptos-to-accelerate-the-product-development-process
- https://www.aptos.com/news/eigerindo-takes-product-lifecycle-management-to-the-cloud