(Source: Business Mirror | November 12, 2018)
Online shopping frenzy–Double 11 which originated in China has also benefited local online retailers Lazada, which generated 15 times more sales during the 24-hour sales compared to its regular daily shopping orders.
Lazada Philippines chief executive officer for logistics Juan Pavez Spencer, told the press that shopping purchases on Sunday already equaled their average 15-day sales.
He attributed this to the exponential growth of online shoppers, boosted by the remittances of overseas Filipino workers. “This is a telecommunication-driven activity as our online marketing programs result in satisfied customers coming back to Lazada,” he said.
Spencer said online shoppers in the Philippines took advantage of more than 50 million deals—including discounts of as much as 99 percent, P1 deals and vouchers—during the annual shopping event held every November 11.
Launched in 2012 and patterned after China’s Double 11, Lazada’s 11.11 Shopping Festival has become Southeast Asia’s most anticipated and biggest one-day sale.
Lazada Philippines saw a hundred-percent increase in the number of participants in this year’s shopping festival compared to last year’s edition, Spencer said.
He said the last quarter of the year is usually “shopping time” as more Filipinos avail themselves of the attractive deals and discounts.
Lazada Philippines has about 30,000 listed sellers offering more than 80 million products. It also offers thousands of brands—including Apple, Samsung, Xiaomi, JBL, Philipps, Mac, L’Oreal, Dove, Olay and Levi’s—under the recently launched LazMall.
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