Lazada’s 11.11 sale draws record numbers

Photo from: Lazada FB page

By: Business World

E-commerce platform Lazada Philippines has reported record numbers for this year’s 11.11 annual shopping festival, with more than 70,000 sellers participating — 14,000 of which joined the sale for the first time — and selling over 2 million items in the first hour.

“Our focus has always been to support businesses and sellers to grow, and serve the evolving needs of the Filipino community. In the past few months, we saw more merchants embrace digitalization to diversify revenue streams and connect with customers amid the pandemic and lockdowns. By connecting brands and sellers to consumers through Lazada’s Biggest One-Day Sale of the year and our Shoppertainment initiatives, we also want to enable more businesses to bounce back and revive their growth through eCommerce,” Ray Alimurung, Lazada Philippines Chief Executive Officer, said in a press release.

For Lazada Philippines, the shopping festival’s top category was Home and Living followed by Fashion and Apparel, Electronics Accessories, Health and Beauty, and Home Appliances.

This, according to the company, shows a shift in consumer behavior as they prioritized essential items such as cleaning products and groceries on the app, with over 345,000 grocery items sold in 24 hours as well as over 250,000 health accessories (including face masks and face shields), and over 235,000 cleaning supplies purchased. Face shields were apparently the most popular item in Metro Manila while disposable surgical face masks were all the rage in Cebu and Davao.


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