Lazada leads e-commerce players in PH–study


(Source: Manila Times | October 14, 2018)

Lazada has earned 35 million visits per month—the biggest among e-commerce players in the Philippines, according to a report of the iPrice Group.

The report was based on the average quarterly traffic, mobile application ranking, social media followers and number of staff.

The report says that the bulk of the accumulated visits that Lazada made was from Facebook, with over 25 million visits; followed by Instagram and Twitter. Lazada’s closest competitor Shopee gained 8,460,900 visits accumulated from all social media platforms, just a third of Lazada’s figures.

The other three in the top five are: Zalora with 1,693,000 visits; Ebay with 1,085,400 visits; and BeautyMNL with 766,100 visits.

Completing the top 10 are: Argomall (282,300 visits), Galleon (262,300), O Shopping (242,000), Kimstore (236,100) and Sephora (118,300).

The Philippine e-commerce industry follows a unique trend, with its unique set-up, as compared to its Southeast Asian neighbors such as Malaysia, Vietnam and Thailand, which are leading with less than half of the overall e-marketplace traffic activity with 45, 20 and 47 percent, respectively. For Indonesia and Singapore, the local players — Tokopedia and Qoo10 — hail as the most visited local e-marketplaces.

Even though the Philippines is the second most populated country in Southeast Asia, the country has the second smallest e-commerce market. Based on eCommerce Asia, the Philippines eCommerce market in 2015 was estimated at US$0.5 billion, amounting to only 0.5 percent of retail transactions in the country. But the trajectory of the market shows that it can grow into a US$10 billion industry by 2025.


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