(Source: Techwire Asia | October 13, 2017)
To date, Lazada says more than half a billion online consumers are scattered throughout Southeast Asia and now the e-commerce company is sharing knowledge with the region’s retailers on how they can tap into the huge market.
The company plans to convey this during the upcoming Online Revolution shopping event which stretches between Nov 11 and Dec 12 whereby it is offering a suite of online tutorials, webinars and workshops on how merchants can best sell their products in the online marketplace.
According to CIO Asia, Lazada has made “Shop the universe” as the theme of the campaign where it will show how its merchants can leverage on analytics to attract more visitors to their respective online stores.
This is done through a network of service providers that was developed to support merchants on Lazada’s e-commerce operations, allowing sellers to focus on giving the best customer experience.
A series of conferences and events held by the company and what’s in store during the Online Revolution can also help sellers grow their businesses.
The company said more than 5,500 merchants have participated in these events so far with another 1,000 expected to upcoming events in Vietnam, the Philippines, and in Shenzen, China.
“Not everyone is an expert in selling online and we at Lazada are committed to eliminating as many hurdles for aspiring entrepreneurs so that they can grow with us and serve the millions of customers,” Lazada’s group chief marketplace officer Aimone Ripa di Meana, was quoted as saying.
“People see us as an e-commerce app but we are far more than that. We are a platform for aspiring entrepreneurs to grow their business.”
Lazada said it recorded 2 million items bought from consumers on the first day of the Online Revolution campaign last year.
Wilson Siew, who signed up with Lazada several days before last year’s campaign says he is hoping to bank in on this year’s Online Revolution as last year, he received 3,000 orders for Xiaomi devices before the sale period kicked off.
The seller hopes the sale would double or even triple during this year’s campaign.
“Going online is important for us to reach out to more consumers throughout the country and partnering Lazada has given us a lot more exposure. It is very easy to navigate through the website, allowing us to carry out our transactions very quickly,” he said.
During the special sale period, Lazada’s users would be given special offers on a wide range of products, including branded cosmetics, clothes and apparel, and consumer electronics.
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