Lazada appoints Group Chief Executive Officer


By: Retail in Asia

Southeast Asia’s leading eCommerce platform Lazada Group announced that Chun Li has been appointed Group Chief Executive Officer to drive the company’s next phase of growth under an accelerated digitalization landscape in the region.

With his deep experience in technology architecture and product strategy, Li will further strengthen Lazada’s competitive advantage through data technology application and business localization across the six markets. Having served as both President and Lazada Indonesia CEO over the last three years, Li has an intimate understanding of Lazada’s business and market landscape. Li will succeed Pierre Poignant, who will become special assistant to Alibaba Group Chairman and CEO Daniel Zhang.

“Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy. Under Pierre’s leadership, Lazada has delivered healthy growth over the past two years. As a member of Lazada’s founding team, Pierre has inspired all of us through his dedication, passion, humility and perseverance. We are deeply grateful to Pierre for his invaluable contributions in building the solid foundation for Lazada’s long term sustainable success,” said Lucy Peng, Lazada Group Chairwoman.

Lazada served over 70 million unique consumers in six countries for the twelve months ended 31st March, 2020. The company continues to gain market share in Indonesia, the largest economy in Southeast Asia. In the same period, Lazada Indonesia’s orders grew more than 170% year-onyear, which outpaces the competition.

Lazada continues to implement innovative consumer engagement strategies, backed by worldclass technology from Alibaba’s digital economy. Development of local talent continues to be a top priority for Lazada. Currently, more than 90% of Lazada’s talents are local.


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