By: ABS-CBN News
Products from Korean generic store No Brand are now available in the Philippines as they open their first store in Robinsons Galleria last November 22.
Launched in 2015 by Korea’s leading retailer, E-mart, No Brand store is popular in Korea with 258 locations.
“No Brand’s philosophy of advocating smart shopping is aligned with Robinson’s Retail’s mission of providing top quality products at prices customers can well afford,” says Jody Gadia, managing director of RRHI Supermarket Segment. By offering an assortment of unique Korean products, RRHI also hopes to provide a delightful shopping experience to Filipino consumers.
Gadia reveals that it was E-mart that approached Robinsons for this partnership. “E-mart knew RRHI to be a progressive multi-format retailer with a proven track record in specialty retailing like Daiso, Topshop, Dorothy Perkins, etc.,” adds Gadia.
“No Brand comes from Korea but the products are sourced from other countries. They look for the best manufacturers to develop the products. That’s what they want to offer the customers, the best products,” clarifies No Brand Philippines marketing manager Angela Totanes. No Brand Philippines will open its second store by December 2019.
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