Korean fashion house ADLV lands in Australia this May

Photo from Inside Retail

By Inside Retail

Korean clothing brand Acmé de la Vie (ADLV) is launching its first brick and mortar store in Australia this May at QV Melbourne, ahead of a local online store.

ADLV co-founders Jinmo and Jaemo Goo launched the streetwear business in 2017, and opened its first store in Korea’s Gangnam district. Since then, the brand has launched more than 50 stores in Asia and collaborated with Disney, Pink Fong, Kakaotalk and The Simpsons.

ADLV’s Australian director Ying Yang said the company knows streetwear is a staple of Australian fashion.

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