(Source: Inside Retail Asia | January 25, 2019)
Jollibee Foods has confirmed it is taking legal action against a copycat restaurant JoyRulBee in China.
This was after a recent Facebook post featuring the Chinese restaurant went viral and drew much attention among internet users in the Philippines.
The post was from a Filipino couple travelling in Guangxi who spotted the the familiar mascot and documented the knockoff.
Pictures and a video showed that both the exterior and interior of the restaurant were close copies of the Jollibee brand, while the menu was also markedly similar.
Jollibee’s response to the post indicated the firm was already aware of the existence of the copycat restaurant and has initiated legal proceedings to protect its trademark.
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