By: Business Mirror
Jollibee Foods Corp. said it opened its first flagship stores in Liverpool in the United Kingdom, and in the Greater Dallas Area in West Plano, Texas, in the United States.
Long lines of customers were seen in the Liverpool opening, with the first customer lining up as early as 2 am on opening day. In West Plano, Texas, the line of cars for the Jollibee drive-thru snaked around the parking lot continuing onto the highway, and hundreds of calls flooded the store for advance pickup orders.
The Liverpool opening achieved double its initial sales forecast, while the West Plano location also exceeded its target and served close to 2000 customers on its opening day. Long lines continue to be seen in both stores to this day.
Jollibee’s Liverpool location featured exclusive menu items catering to its local UK consumers, including Asian Slaw, Tropical Burger, Mango Coconut Sundae, and Asian Chicken Tender Rice Bowl. It also launched a fresh store look that is designed to better engage with the European market.
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