By: BusinesWorld
JOLLIBEE FOODS CORP. (JFC) said it launched its first Chowking store in the United States east coast, setting up shop in New Jersey.
In a statement on Wednesday, the listed fastfood giant said it opened its 16th US Chowking store in Jersey City, which is in line with its “aggressive expansion plans in North America.” The company first brought the brand to the US in 1995.
“The opening of the Jersey City store is key in our progress as this marks Chowking’s first entry in the East Coast. Jersey City is home to a large Filipino population making it a natural area of expansion for Chowking,” Maribeth D. Dela Cruz, president of the Jollibee group for North America, Philippine brands.
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