By: Philippine News Agency
MANILA – With 70 percent of its customers in its latest UK stores now being locals, homegrown restaurant brand Jollibee is further expanding its reach to local European customers by growing to 50 stores in that continent in the next five years.
This year, the restaurant chain will open its Europe flagship location in Leicester Square, London. This will be followed by seven other store openings, including its first stores in Scotland in Edinburgh, its first in Wales in Cardiff, and its first in Spain in Madrid.
This came on the heels of its successful Rome, Liverpool, and Leicester City openings in 2020, which opened to much fanfare despite the pandemic.
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