Joint Administrative Order on online business released



The Department of Trade and Industry (DTI), Department of Health (DOH), Department of Agriculture (DA), Department of Environment and Natural Resources (DENR), Intellectual Property of the Philippines (IPOPHL) and National Privacy Commission (NPC) issued recently Joint Administrative Order (JAO) No. 22-01, consolidating all existing rules and guidelines on online businesses.

In response to the proliferation of prohibited and regulated products sold on marketplace platforms and social media marketplaces, government agencies issued the JAO to caution merchants selling on Facebook/Meta, Instagram, Viber, Lazada, Shopee, Carousell, and other marketplace platforms against the sale of unlicensed, restricted or prohibited products.

DTI Undersecretary for Consumer Protection Group (CPG) Ruth Castelo reminds online merchants to comply with the provisions of the Consumer Act and the Price Act. “Laws that apply to brick and mortar stores also apply to online business. A price tag required to be pasted on items you buy in stores are also required to be pasted on the products that you buy online or through published price list. Buyers no longer have to ask for the price from the seller, who will almost always say that a private message is sent (P.M. Me). This is a clear violation of the Price Tag law.”

The JAO adopted the ASEAN Online Business Code of Conduct to ensure that merchants are aware of their responsibilities to consumers. “DTI shall continue this advocacy towards the fair treatment of consumers, conformance to local standards, honest and truthful communication, and non-proliferation of fake online reviews, among others”, Castelo added.

Government reminds digital platforms to make sure that merchants who sell on the platforms must secure licenses, permits, and other certification requirements depending on the nature of their business, and of the goods and services they sell. Food and medicines must comply with FDA registration, while 87 consumer products must contain PS marks or ICC stickers. Under the JAO, digital platforms are given 3 calendar days to take down an online post upon notice from the concerned authorized agency, or face charges.

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