Jins Philippines opens first store, at Taguig City

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(Source: Inside Retail Asia | June 20, 2018)

Japanese eyewear retailer Jins has opened its first store in the Philippines.

Located at SM Aura Premier in Taguig, the Jins Philippines store will offer up to 1000 styles of frames and match them with lenses within about 30 minutes.

Jins has about 350 stores in Japan and has recently started to expand into Greater China and the US.

The company pioneered the use of a new, lightweight material for glasses in its patented ‘Airframe line,’ as well as functional eyewear such as blue-light cut glasses, popularly known as Jins Screen.

The brand has been brought to the Philippines by Suyen Group, the parent of fashion brand Bench.

At a formal launch ceremony this month, a traditional sake barrel-breaking ceremony was led by Suyen Corp’s chairman Ben Chan, Taguig City mayor Lani Cayetano, Carol Sy of SM Supermalls, Dr Takeo Okada, first secretary of the Japanese embassy in Manila, Steven Tan, senior VP of SM Supermalls, Hitoshi Tanaka, CEO and president of Jins and Virgilio Lim, president of Suyen Corp.

“The breaking and partaking of sake from the sake barrel symbolizes prosperity and fruitful partnership between parties,” said Lim.

Jins Philippines offers a visual experience with stores designed like a pop-art gallery, collaborating with graphic artists and architects from Japan and other countries in designing both the eyewear line and their stores.

Recent collaborators include British product and furniture designer, Jasper Morrison, and Japanese graphic artists and architects Teruhiro Yanagihara and Sou Fujimoto.
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