International brands target Australia


(Source: Retail in Asia | January 21, 2016)

Shoppers can look forward to more major international brand launches this year as global retail labels leverage the strong consumer sentiment Down Under to drive sales.

And the international retailers that already have a foothold in Australia are likely to expand their store networks in 2016, to reach more shoppers with more products.

Deloitte’s annual retail report, the Global Powers of Retailing reveals 39 of the world’s top 250 retailers are currently open for business in Australia and among the competitive grocery sector both Aldi and Costco plan store expansions. South African fashion label Mr Price launched MPR in Australia late last year (the operation’s first venture outside of South Africa) and the newly launched Zara Home plans more store openings this year, as does Cosmetics giant Sephora.


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