IKEA’s promise to PH: Low prices to draw large market


(Source: ABS-CBN News | May 24, 2018)

IKEA will price its products in the Philippines “so low,” it will cater to the biggest possible market, an official of the Swedish furniture-maker said Thursday.

IKEA earlier confirmed reports it would open its first ever store in the Philippines, but market development manager Georg Platzer refused to say exactly when.

“We are coming. We are coming because we love you and we hope you love us too,” Platzer said.

News of IKEA’s store of opening had generated excitement from social media, mostly from users who need to travel to Hong Kong and Singapore to shop for do-it-yourself furniture and eat Swedish meatballs at store cafes.

Prices will be “so low that as many people as possible can afford them,” Platzer said.

Platzer attributed IKEA’s success to physical showrooms that allowed customers to touch its products. He said the company would sell products both online and in brick and mortar stores.

IKEA is present in 49 territories, with 403 stores, 194,000 workers and 936 million customer visits.

Platzer also stressed the importance of taking care of customers.

“Sometimes, I really don’t understand, I go to shops to get something and then it’s out of stock. This is not detail. Retail is detail,” he said.

“This is one of our promises. We uphold this all over the world – instant gratification – because we care about our customers,” he said.

Protecting the brand is important, he said.

“If we open an IKEA store here in Manila and something would happen which could be a threat to the brand, it goes viral in 10 seconds,” he said.


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