How to plan a successful cross-border commerce according to top global technology companies


It is our goal to provide relevant information, seek new strategies and help retailers as well as its allied industries attain global competitiveness through our learning sessions. And as we, the Philippine Retailers Association (PRA) stay true to our commitment, one of the association’s distinguished learning series under its Retail Leadership Academy – the 13th Thought Leadership Series (TLS) recently addressed the ins and outs of cross-border opportunities to help retailers manage their business globally.

PRA’s TLS kicked off its innovative learning session with Meggie Liao, SMB Sales Lead of Google presentation and provided three (3) key takeaways that can uplift your own; Take control and stay competitive with branded experience, leverage own data and insights for personalized experience, and maximize ROI in longer term through own valuable website asset.

“After you have your own website, you are working for buyers, working for consumers and working for leads to start with. There are multiple solutions in Google that can help you achieve that” said Liao.

Abel Ng, Amazon Global Selling’s Account Manager for Southeast Asia and Emerging Countries shared tips about the strong fundamentals of cross-border commerce. Ng highlighted that cross-border commerce doesn’t actually need a warehouse overseas. Businesses can actually rely on Amazon’s logistics capabilities around the world.

He also mentioned the advantages of having a brand in Amazon whether you’re a brand or reseller is they have a variety of services such as IP Accelerator, Brand Registry, Transparency and Project Zero. First, you won’t need e-commerce professionals or have a strong professional background since everyone starts small in Amazon. Second, there are online courses to teach you how to sell. Third, individuals can be sellers through cross-border commerce not just retailers and wholesalers and lastly, the seller can choose cross-border payment services that are compliant and approved by Amazon and set-up the deposit account in their Amazon Seller Account.

In addition, Ng emphasized the three (3) reasons why you should consider selling on Amazon, “It has a global footprint and worldwide customer base, wide reach leading logistics infrastructure, and innovative tools and services to help sellers to manage their business online”.

On the other hand, DHL Philippines Business Development Manager Jeff Francisco mentioned that there is a great potential to sell overseas. He said that foreign markets have high purchasing power, higher revenue yield and generally low risk and availability of tools. Logistics is really an expansion enabler and in the age of immediacy, customers are far more mindful and shipping can make or break that purchase intent of the customers, he added.

Payoneer’s Senior Sales Manager – SEA Britzee Capili shared the four (4) key considerations in selling your brand or products online; find and sell winning products, growing sales is equivalent to increasing store conversions, ensuring customer satisfaction & getting paid and managing cash flow.

Roberto Claudio, PRA Vice Chairman and Quorum International, Inc. (Toby’s Sports) Chairman welcomed the attendees and JT Solis, Co-Founder and Chief Executive Officer of Mayani PH moderated the event.

The 13th PRA Thought Leadership Series is proudly co-presented by Payoneer, the world’s go-to partner for digital commerce, program partner MAYANI PH and media partner Megamobile, Inc.

Moving forward, the next PRA Thought Leadership Series is happening on October 6 featuring the topic on “Ensuring Workplace Safety: How to Keep Employees Safe for a Resilient Retail Industry” which is co-presented by Abbott, a global healthcare leader that helps people live more fully at all stages of life.

Click the registration link: or email the PRA Executive Secretariat at to reserve your slot!