H&M’s Balmain launch draws crowds


(Source: Retail in Asia | Nov. 09, 2015)

The latest collaboration between a high-fashion designer and a low-price retailer produced long lines at H&M stores around the world Thursday, while online shoppers complained they couldn’t get on the chain’s website before most items from its new Balmain collection were sold out.

Shoppers waited for hours outside H&M stores in London, Sydney and San Francisco on Thursday, according to local news reports, as the chain began selling an assortment of dresses, purses and other items from its collaboration with Balmain, a high-end French fashion house.

By midday Pacific Time, the chain’s website showed more than 65 items in the collection, from a USD649 beaded dress to a USD34.99 cotton T-shirt, were sold out. Only a “ribbed bandeau top” was still available online, at USD24.99 for either black or white versions.


Read more: http://www.retailinasia.com/article/sectors/fashion/2015/11/hms-balmain-launch-draws-crowds