Harness the Power of BNPL to Build Stronger Brand Equity

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Photo from: Retail Touchpoints

By Retail Touchpoints

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

For shoppers, BNPL is a seamless payment method that helps break up their purchases into several installments, bringing more cash flow and budgeting flexibility. But for retailers, BNPL, when white-labeled, opens the door to opportunities for better brand equity, increased customer conversion and retention rates as well as stronger relationships with customers.

This is how merchants can reap the benefits of BNPL solutions in today’s ever-competitive market.

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