Golden ABC bagged award at the 10 Asean Business Awards


(Source: Philstar/Sunstar | September 6, 2017)

Bernie Liu, chairman and CEO of Golden ABC, Inc., and concurrent Vice chairman of
Philippine Retailers Association (PRA) was awarded for Priority Integration Sector
Excellence Award for Retail during the 10th Asean Business Awards on September 6,
2017 at the Solaire Grand Ballroom.

Golden is the company behind retail brands Penshoppe, Oxygen, Regatta, For Me, Memo, Tyler and direct-selling outfit Red Logo. Four out these seven brands already have presence abroad.

The company embarked on an aggressive expansion in ASEAN last year to capture the
over 600 million consumers of the region.

In past interviews, Liu said the company isn’t so keen on opening new territories
outside Asia, as Asia presents wider opportunities for their fashion brands to grow.

“The newest now is Asia. There is so much potential (to grow here),” he said, adding
that he won’t rush opening stores in the US and Europe, although his company has
been receiving several invitations for store expansions in these markets.

“Once we penetrate, we intend to expand more aggressively in these existing
countries which have very huge market opportunities,” he said.

“We want to optimize first our presence in these (Asean) territories before we even

Tagged as the biggest Asean Business Awards yet, the 10th ABA awarded 68 Asian
business leaders, the most inspiring women, youth, and innovative entrepreneurs.

More than 900 guests with 400 delegates flying in from all over Asia have witnessed
the biggest awarding ceremony in ASEAN. Among the business greats were John
Gokongwei (JG Summit Philippines), Wee Cho Yaw (United Overseas Bank Singapore), Goh
Peng Ooi (Silverlake Axis Malaysia), Jaime Zobel de Ayala (Ayala Philippines), Tony
Fernandes (Air Asia Malaysia), Dennis Uy (Chelsea Logistics Philippines, George
Barcelon (Philippine Chamber of Commerce Chair) and Teresita Sy Coson (SM
Investments Philippines), the latter two also incumbent members of the council
representing the Philippines.

Since 2007, there have been a total of 122 recipients of the Asean Business Award,
with 37 recognized last year at Vientiane, Laos.

This year, in accordance with the Philippines’ chairmanship of the regional bloc’s
50th year, the ASEAN-BAC, led by current chair Joey Concepcion, with the support of
ASEAN-BAC–Philippines members Tessie Sy-Coson (SM Group) and George Barcelon (PCCI),
unveiled the biggest batch of ASEAN Business Awardees and introduces three new
categories namely the Most Promising, Inclusive Business, and Legacy Awards.

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