By Nielsen IQ and DAVI
Data Analytics Ventures, Inc. (DAVI), a business unit of JG Summit Holdings, Inc., and NielsenIQ, a global measurement company, announced a strategic alliance in the use of big data analytics to provide customized and relevant product offers to Robinsons Rewards loyalty members.
A first in the Philippines, the collaboration introduces an Advanced Analytics Platform that will uncover insights about market demands and transactions to help improve shopping experience. Through data-driven decisions, the platform will lead to identifying the right price, promotional campaigns, and product assortment to provide better value for Robinsons loyalty members.
“To widen our understanding of the swiftly changing Filipino consumer behavior, we have to go deeper into shopper insights. Through loyalty data, we are able to understand the spending habits of our shoppers and connect the dots to identify new programs to enrich our customer’s lives. These insights can immediately be acted upon through personalized campaigns tailored for specific individuals,” states Jojo Malolos, DAVI, Chief Executive Officer. “Through data analytics, Robinsons is able to go beyond giving rewards points; it will be able to provide customized and relevant offers to its shoppers.”
Grow brands in Robinsons Supermarket stores
In addition, the use of new data analysis tools allows retailers like Robinsons Supermarket to work with manufacturers and brands in growing fast moving consumer goods categories in its stores.
“The Advanced Analytics Platform is being rolled out with clients around the region including Thailand and Hong Kong. The AAP provides deep insights into shopper behavior over time — all calculated over time. We are thrilled to be able to introduce the platform to the Philippines with DAVI, and to put shoppers at the heart of decision making to drive growth for Robinsons and brands alike,” says Alex Morgan, Executive Director of NielsenIQ Consumer Intelligence in Asia.
The Advanced Analytics Platform uses easy- to-read dashboards, text summaries, and online help to enable users to gain maximum insight and productivity sourced from DAVI’s data hub. The solution is designed for collaboration, allowing Robinsons and brands to better understand how to add value to shoppers. Internal mail and presentation modes also make it easier and faster to share insights and align on actions.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. NielsenIQ (formerly known as Nielsen Global Connect) provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.
An S&P 500 company, Nielsen has operations in nearly 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Data Analytics Ventures Inc. (DAVI) is JG Summit Holdings, Inc.’s loyalty and data business unit. Founded in 2018, DAVI oversees the rewards programs Robinsons Rewards and Get GO and has a unique view of customer journeys and insights. Through DAVI’s proprietary data operations, DAVI is able to uncover better insights, leading to new ways to engage through DAVI’s programs and solutions. For more information, visit www.davi.com.ph
Robinsons Supermarket Corporation (RSC) was founded in 1985 and is a wholly-owned subsidiary of Robinsons Retail Holdings, Inc. (RRHI) www.robinsonsretail.com.ph, one of the country’s largest multi-format retailers. As RRHI’s largest business segment, it is a major contributor to its turnover. RCS is a leading food retailer in the Philippines, operating the banners: Robinsons Supermarket, The Marketplace, Robinsons Easymart, and Shopwise with a total store network of over 260 stores nationwide. It also has a presence online through GoRobinsons.ph, the group’s e-commerce website.