Global brands pitch Philippine franchise opportunities


(Source: Inside Retail Philippines | May 29, 2017)

Seven international franchises seeking Philippine partners will participate in an exclusive International Franchise Business Matching event in Manila on June 15.

Six of the seven Philippine franchise opportunities are from the fast-growing food and beverage sector, while one is a learning center.

The event is being organized by VF Franchise Consulting, whose founder Sean T Ngo says a growing number of foreign brands are eying the Philippines because of the great track record of franchise concepts in the country.

“The success rate of franchising in the Philippines is 90 percent compared with general retailing industry’s success of just 25 percent. The Philippine government’s economic plan to sustain 7 percent growth until 2040 and cut poverty to 17 percent by 2022 will create an improved environment for franchisees by making it easier to franchise new brands.”

Ngo says there are already more than 1500 franchising brands active in the country now – both home-grown and international. Together they have more than 150,000 outlets.

The invitation-only event includes one-on-one meetings with senior executives of the seven brands, which come from the US, China and Taiwan.

The seven brands are:

Element Fresh: China’s leading casual-dining brand offering healthy and flavorsome dishes infused with ‘superfoods’

Little Caesars: The world’s No. 1 takeaway pizza brand and the third largest pizza chain in the world with over 7000 units globally

The Boiling Crab: The original Cajun-style, full-service restaurant, with 16 restaurants across the US with an average annual single restaurant revenue of US$6 million

Presotea: Each cup of Presotea is freshly made to order using the brand’s unique ‘teaspresso’ machine. This Taiwanese concept now has more than 340 shops in five countries, including Taiwan, Australia, Indonesia, Canada and China.

Grimaldi’s: It is a full-service, upscale casual-dining venue with more than 100 years of history and tradition serving pizzas made with ingredients freshly prepared daily in-house and baked in traditional coal-fired brick ovens.

Lawry’s The Prime Rib: This US restaurant franchise is a 75 year old brand, positioned as high end and serving high-quality, roasted, hand-carved prime rib meats with personalized table service.

The Edge: The Edge is a Hong Kong-based learning center designed to help students get into the top universities in the US, UK, and Canada. It has a 90 percent acceptance rate for the top 50 universities in the US and a 41 percent acceptance rate into Ivy League universities

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