Global brand New Era launches in Cebu


(Source: Inside Retail Philippines | 7 June 2016)

World-renowned brand New Era has launched its maiden store in Cebu at SM Seaside.

New Era Cebu features iconic head wear, apparel and accessories. The 92 sqm store highlights its founder Ehrhardt Koch’s collection.

The opening of its first Visayas outlet follows the opening at SM Megamall and SM Aura in Manila.

“Putting up a store here will surely amplify interest in caps and headwear in general,” said Authentic Caps chairman & CEO Melvin Lloyd Lim.

The sports lifestyle brand carries more than 4000 pieces of caps in 500 styles. Its licenses are extensive, including Marvel, Disney, Star Wars, Looney Tunes, DC Comics, Peanuts, Wu Tang Clan, Flintstones and Muhammad Ali.

Sports licenses include Major League Baseball (MLB), National Hockey League (NHL), National Basketball Association (NBA) and National Football League (NFL).

“Our shop in SM Seaside City Cebu continues to fortify our strategic plans of bringing the world’s premier headwear brand to the Asia Pacific region. Along with our partner Authentic Caps, we look forward to creating even more New Era retail destinations throughout the coming year,” said Daniel Broderick, New Era Cap MD for Asia-Pacific.


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