(Source: Malaya | 13 December 2016)
BATA, the global brand that has been a pioneer of innovative footwear for more than 120 years, launches its first store in the Philippines in partnership with SM Retail.
The T & A Bata Shoe Company was registered in Zin, Czechoslovakia by the siblings Tomas, Anna, and Antonin Bata in 1894. Innovative from the very beginning, it’s all about century old traditions of a one-man cobbler’s workshop.
Since that time, Bata has been on the forefront of innovation not only in the production and design of new styles, but in a creation of business models that that permit a quick response to the ever changing wants and needs of our customers.
As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day. With more than 30,000 employees, 5,000 international retail stores, and a presence in over 70 countries, Bata is positioned to deliver an unparalleled combination of selection, quality, and service to customers around the globe.
The interiors of the new Bata store at SM Megamall are bright, open, friendly and inviting retail spaces that give customers an exciting and convenient shopping experience.
The store showcases Bata’s Every Shoe for Every Occasion. These are comfortable and trendy footwear, versatile products to suit each occasion that is easy to maintain. Bata is also known for its contemporary styles and quality products at affordable products.
The SM Megamall store also highlights the different Bata brands like Ambassador, which offers a wide range of footwear for men in lace up and slip ons for formal occasions. There is also the Power brand designed in Canada with style, technological features, comfort and durability for athletic and sports enthusiasts; and Weinbrenner, ‘strong shoes’ built to suit the true outdoor personalities, which carries the true essence of nature, travel, leisure, and casual time out.
Bata has also brands for the younger market like North Star, sports casual footwear and accessories brand for the youth market inspired by world trends and young people’s versatility. There is also Bubblegummers for kids, fun Treats for Feet that brings safety, comfort, softness and flexibility to each step.
The Bata Store is located at the 3rd Level of the SM Megamall’s Building B.