Fruitas Holdings announces opening of its first franchised store in Dubai

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Photo from: Fruitas Facebook page

By: Business World

Food and beverage kiosk operator Fruitas Holdings, Inc. has opened its first franchised store in Dubai under the House of Desserts brand.

In a stock exchange disclosure, the company said its first overseas kiosk is located inside BurJuman, a prime shopping mall in Dubai, and offers several products such as fruit shakes, pearl shakes, milk tea, fresh fruit desserts, halo-halo, and fresh lemonades.

“We are excited to bring Fruitas to Dubai. The Fruitas brand, with its suite of fresh and healthy products, is universal and exportable to a lot more territories outside the Philippines,” Fruitas President Lester C. Yu said.

Fruitas also announced that back home, it has 60 new kiosks and community stores in the pipeline as part of its domestic expansion plans moving forward.

“Fruitas continues to reach more cities in Mindanao, having recently opened its first kiosk in Koronadal and adding more kiosks in Butuan and Zamboanga City,” the disclosure said.

 

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