By: Manila Bulletin
A purchase may seem trivial, but the collective effort to patronize local products spurs patriotism and love of country. Fortunately, some Filipino MSME owners are seeing an optimistic trend, with more local consumers looking to buy their products. Majority of local MSMEs in the country are also social enterprises—all aimed at helping communities and underserved groups by providing livelihood opportunities—which makes them attractive to buyers, not just locally but internationally—on top of high-quality products and services.
Robert Jay Balbin, the founder of Balbin’s Furniture from Bangued, Abra that make speakers from bamboo, shared that there is an increase in the demand for local products, particularly those anchored on sustainability, are embraced by the Philippine market.
This is echoed by Angel M. Tolentino, the marketing and distribution head of Care Channels. “Interestingly, we see consumers who intentionally patronize products that are locally produced yet world-class in quality and whose raw materials are likewise locally sourced,” Tolentino said.
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