By: PH News Yahoo, Sunstar
The Covid-19 outbreak has forced Filipino consumers to embrace food deliveries and online shopping as people stopped frequenting areas with high foot traffic like malls.
Alegria Limjoco, vice chairperson of the Philippine Franchise Association (PFA), said while retailers are bearing the brunt of the Covid-19’s impact on retail sales, the industry saw the rise of online shopping activities, particularly on food deliveries.
Limjoco said the group saw 50 percent increase in online shopping activities, including food deliveries.
Malls in Metro Manila already recorded 20 to 30 percent drop in sales, said Limjoco, who is also a chaiperson of the Philippine Chamber of Commerce and Industry.
But despite these “unpredicted events” Limjoco said the franchising industry, which contributes seven percent to the country’s gross domestic product, is hoping to sustain the 20 percent growth it achieved in 2019.
The group is banking on the infrastructure spending this year that is seen to drive consumer spending and the month-long shopping festival nationwide on March 1 to 31 to lure consumers to go out and shop.
Limjoco was in Cebu to invite Cebuanos to visit the Franchise Asia Philippines expo on March 25 to 29, 2020, at the SMX Convention Center in Manila.
The event, which the group decided to push through amid the virus outbreak, will be participated by 800 local and international franchise brands.
It will zero-in on the readiness of the industry for the fourth industrial revolution.
“We are now at the dawn of the fourth industrial revolution and we would like to help the franchising sector prepare for the challenges and opportunities ahead,” said Sherill Quintana, PFA president in a statement.
According to Limjoco, the challenges faced by retailers now serve as a test on how quick businesses will respond to market disruptions.
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