First Laneige store in Philippines launched

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(Source: Inside Retail Philippines | December 14, 2018)

South Korean cosmetics giant Amorepacific has opened its first Laneige Philippine store, following the success of its Innisfree opening.

The first Laneige Philippines store is launched on December 13 in SM Makati Department Store.

Laneige has also launched on the nation’s largest e-commerce channels in the Philippines including Lazada.

The upmarket Laneige brand will expand through both online and offline channels through next year, Amorepacific said in a statement.

The company says the Philippines offers great growth potential, with its population of more than 107 million. It is particularly targeting the premium beauty market which is growing quickly, along with the broader popularity of K-beauty.

Amorepacific has already launched in Singapore, Malaysia, Thailand, Vietnam and Indonesia.

“We are glad to finally make our way into the Philippines market and respond to its increasing need for our brands,” said Robin Na, head of Amorepacific Asean regional headquarters. “Through our differentiated, innovative products and premium brands, we will spread Asian beauty across the Philippines and satisfy the local customers.”

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