(Source: Manila Bulletin | 28 March 2017)
Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) opens the first Go Lokal! store in Robinsons Place Manila.
Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs).
The Go Lokal! program has been designed to serve as incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings.
“Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” Trade Secretary Ramon Lopez said.
Robina Gokongwei-Pe, President and COO of Robinsons Department Store, said the program will benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship.
A portion of Go Lokal! revenues will go to the various corporate social responsibility projects of Robinsons Department Store including the government’s drug rehabilitation program.