Filipinos prefer ‘convenience’, live selling, when shopping online: Facebook study

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By: ABS-CBN News

MANILA – Filipinos prefer convenience, live selling and mobile payments when shopping online, according to a Facebook study, as new trends emerge due to the COVID-19 pandemic.

Among the Filipino respondents, 93 percent said they highly consider convenience alongside price when deciding what to purchase online, showed the Emerging Trends Research commissioned by Facebook. The study surveyed 12,500 individuals in 14 countries, including the Philippines.

In addition, 87 percent of Filipino respondents said they’re willing to spend more for ease of access to products or services, it said.

 

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