Filipinos’ interest in fashion declines amid work-from-home setup —report

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Fashion is not the priority of Filipinos as remote working becomes popular due to the threat of the novel coronavirus disease, according to an e-commerce report of an online shopping aggregator.

iPrice Group in its latest “Map of E-Commerce” report, in collaboration with data app App Annie and analytics website SimilarWeb, found out that fashion websites’ traffic in the Philipines have collectively decreased to 30% compared to last year.

It also discovered that fashion retail sites are falling out of favor regionwide, noting that clothing and apparel have taken a back seat in terms of consumer priorities.

“Each country’s fashion websites recorded by iPrice and SimilarWeb have experienced a collective decrease in web traffic,” the group noted in a release.

It also hypothesized that the country is now “catching up” with its Southern Asia peers in terms of digital adaptations, noting that e-commerce and digital services were not so accessible in the Philippines before.

Remote working has prompted the public to prioritize electronics and technology instead of fashion.

The group said that while fashion websites have decreased its online traffic, websites dedicated to electronics saw a “glaring 59%” surge in the department.

It indicated that as Filipinos continue to work from home or outside their offices, their interest in fashion and apparel have decreased since they no longer need to put effort into their appearances.


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