Father of Philippine franchising feted for role in Mother’s Day celebration

Photo from Manila Bulletin

By Manila Bulletin

Dr. Samie Lim, also known as the father of Philippine franchising, was honored for pioneering the current Mother’s Day celebration in the country. This was held during the Ugoy Art Installation of artist Kristine Lim at Fort Santiago. The Ugoy Art Installation is an art exhibit in praise of mothers and motherhood. This will run the whole month of May.

The simple but meaningful ceremony was attended by family members, friends, and colleagues from the retail and franchise sectors. The plaque was sculpted by the artist herself and recognized Samie for his role in institutionalizing the May celebration of Mother’s Day in the Philippines.

Mother’s Day in the Philippines used to be celebrated in December, particularly during the American occupation. We didn’t celebrate it the way other countries, especially the US, did. Back in 1980 when the Philippines started to promote the export of Filipino workers, Samie lamented the fact the Filipino mothers felt left out whenever Mother’s Day was celebrated. This and the firm conviction that mothers played a crucial role in raising a family and in building a nation made Samie determined to campaign to have Mother’s Day celebrated in May and the rest, as they say, is history.

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