Fashion brand SHEIN opens first pop-up store in PH

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Photo from: ABS-CBN News

By ABS-CBN News

After becoming popular for its online platform, fashion brand SHEIN has launched its first-ever pop-up showroom in the Philippines.

On Thursday, SHEIN opened to the Filipino public its pop-up store at the Ayala Malls Manila Bay Activity Center, highlighted by the official introduction of actress Belle Mariano as its first ambassador in the country.

The showroom will be open to the public until Sunday, October 23, where customers can even walk on a runway set up in the activity center.

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