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RetailEX Seminar Series: THE BRIGHT BRAND MINDSET: Create the Bright-Brand Mindset through Customer Experience

May 17, 2017 @ 1:00 pm - 6:00 pm

3. THE BRIGHT BRAND MINDSET Create the Bright Brand Mindset through Customer ExperienceRetail Excellence Seminar Series 2017


TITLE: THE BRIGHT BRAND MINDSET: Create the Bright-Brand Mindset through Customer Experience

DATE: May 17, 2017

TIME: 1:00-6:00PM

VENUE: Nostalg 1 & 2 Oakwood Premier Joy-Nostalg Center Manila Ortigas Center, Pasig City


Primary Objectives:
– For our attendees to become aware of the Bright-Brand Mindset, and apply this as they position their brands
– Create the mindset of Customer Experience, one touch point at a time
– Bring home tools and tips on how to sustain this mindset and practice within the organization

A. Fundamental
– Do you have a Bright-Brand Mindset?
– How can you bring this mindset as your organization positions your brand?
– What is the key difference of customer service and customer experience?
– How can you align the Bright-Brand Mindset in practicing customer experience?

B. Essential
– The cycle of Customer Experience (applying the bright-mindset in the cycle)
– Michael Porter’s Business Value Chain (BVC): The enabler, the driver, and the multiplier
Case-based scenario workshop: Learning through actual situations

C. Practical
– The 5-step ladder of Customer Experience (from basic service to positive customer experience)
* Identifying areas of growth in each ladder, and how we can improve our touchpoints through the bright-brand mindset

Target outcome:
* Attendees would gain the following:
– Learn the bright-brand mindset and apply this on customer experience touchpoints
– Create AHA! Moments through case-based scenarios, through group discussions
– Bring home tangible action points on how we can strengthen our brand presence through customer experience

Target attendees:
– People in organizations which have roles on engaging with customers (both internal and external)
– Managers and team members from brand/marketing, customer service, and sales



JV Wong profile shot– Chief Executive Igniter of People Ignite Organizational Development & Training, Inc.

– Graduate of AB-OCM (Organizational Communications) and TCP (Teacher Certificate Program) from the De La Salle University, Manila

– Worked for Microsoft Philippines handling four roles: Global Strategic Alliance Manager, Partner Readiness Manager, ISV (Independent Software Vendor) Manager, and CTEC (Certified Technical Education Center) Manager

– Microsoft’s CPE (Customer-Partner Experience) Hero Awardee for Asia Pacific and the Greater China Region

– Representative Speaker for the Philippines during the ICET (International Convention for Educational Technology), through her winning paper “Living a Legacy through Ambassadorship” where she spoke about igniting and leading others in the academic industry

– 2015 Editor-in- Chief of the People Manager Magazine of PMAP (People Management Association of the Philippines)

– Accredited Trainer and Facilitator of THINK ON YOUR FEET®, a thought-structuring and communications program present in 30 countries

– Speaker on Customer Experience, Communications, and Ideation Topics for corporate conventions

– Facilitator for strategic business planning and people development sessions for industries such as pharmaceutical, manufacturing, media, IT, BPO, retail, food, and banking which allows her to travel in the Philippines and in South East Asia

– A passionate triathlete, entrepreneur, thought-leader interviewer, writer, and entrepreneur


EARLY BIRD RATE (if paid on/or beforeMay 16, 2017) REGULAR RATE(If paid onMay 17, 2017)
PRA Members Php 1,850 Php 2,050
Non-PRA Members Php 2,850 Php 3,050

For more details, contact us at 687-4181/80 or email at


May 17, 2017
1:00 pm - 6:00 pm