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Retail Master Class III: Strategic Visual Merchandising Program

October 18, 2016 @ 9:00 am - 6:00 pm



(A 2-DAY PROGRAM from October 18 & 25, 2016)


Time: 9:00am – 6:00pm (Registration starts at 8:00pm)

Venue: 22F Clermont (Oct. 18) and 5F Santa Maria (Oct. 25) Discovery Suites

25 ADB Avenue, Ortigas Center, Pasig City

Speaker: Darrell Wisbey (Retail Mentor and Adviser)

See the Registration Link: Strategic Visual Merchandising Program


This program is suited to people already working in retail and is relevant to those with roles in Visual Merchandising but also beneficial to people working in the interrelated retail functions of Buying and Store Operations where a detailed understanding of the function of Visual Merchandising is important in their decision making process.

The Program is an intermediate level of engagement and participants should already understand the basics of retail. This program is also beneficial to those wanting a career path in retail visual merchandising,

Retail Formats: whilst the program covers overall visual merchandising techniques and is relevant to all retail formats it will be of particular relevance to those operating fashion stores with “Shop Windows”.



Session 1 – An introduction to Retail which establishes the key drivers and links the basic role of Visual Merchandising in the Retail Industry

Session 2 – How Visual Merchandising impacts in operating a retail store from both a practical and a creative perspective including the “E’s” philosophy

Session 3 – Overview the key elements of visual and layout merchandising: Store Layout, Planograms, Product Visual Displays, Signage and Store Windows

Session 4 – The The relevant importance of “creative” and “commercial” visual merchandising evaluation including an introduction to the “retail mathematics” of G.M.R.O.S.


Session 1 – Store Layouts, Family Trees and Planograms – the functional links

Session 2 – The basic principles of display including “the pyramid”, the “golden point”, “line of sight” and “flow points”

Session 3 – Practical exercises in display techniques including the “do’s” and “don’ts” of visual merchandising

Session 4 – Product displays to engage, excite and emotionally encourage the customer


  • Powerpoint presentation and experience sharing by the Facilitator
  • Facilitated discussion and brainstorming among the participants
  • Facilitated Q&A portion


  1. Will gain an enhanced knowledge of the Visual Merchandising impact points in retail and the important interface with both Buying and Store Operations
  2. A realistic understanding of the balance between the commercial and creative aspects of the Visual Merchandising contributions in retail growth and success
  3. Have an insight into how Visual Merchandising impacts on the critical “E’s” of Engagement, Excitement, Emotional, Encouragement and Efficiency
  4. Appreciate the value of “technology” in retail display
  5. Have the insight to commercially quantify the value of creative visual merchandising in retail


Visual Merchandise Managers, Store Presentation Managers, Store Planners and Planogram Managers, Store Managers, Buyers and Merchandise Planners and HR Training Managers with a role in developing in house “train the trainer” programs.


Darrell pic 2

Darrell Wisbey

(Retail Mentor and Adviser)


A multi decade successful career retailer with a consistent track record in leading teams to deliver sustainable success. His reputation is as hands on retailers with the unique experience of delivering results in Australia and Asian based retail.

Darrell is a passionate career retailer who is skilled across different retail formats with leadership results as a General Manager, Country Manager, Group Manager and Head of Buying and Merchandising, Head of Marketing, GM Visual Merchandising, Financial Planning & Control and Store Operations.


Darrell’s reputations is for reading the market correctly, setting accurate strategies and financial plans and delivering success by developing superior retail systems, operating disciplines and both individual and team performance.

In this global world of retail where change is the only constant, leaders need multi format and function experience and skills to think and act ahead of the needs. Darrell will bring knowledge and skills from 9 different retailers in 8 different countries.

Darrell has triumphed despite the constantly changing environment. He believes the core retail drives are still the same despite the impact of reducing time parameters, the development of information technology and the move to retail in your hands facilitating shopping online.

Time with Darrell will challenge your thinking and improve your retail skills. He never fails to deliver highly entertaining sessions and is guaranteed to make you laugh.

Darrell is dedicated to the retail industry by way of passing knowledge and skills particularly in the Philippines as Retail skills advisor and Market watch of Philippine Retailing, ‘The Official Publication of the Philippine Retailers Association”, Featured writer for Inside Retail Philippines and Inside Retail Asia and Chief Mentor of GREAT India Retail College.


PRA Member: P9,995

Non-PRA Member: P11,995


For inquiries, contact us at 6874181 or email at and look for Ivan Verzonilla or Norie Martinez.


October 18, 2016
9:00 am - 6:00 pm