Retail Excellence Seminar Series: Market Research Seminar, “Know your Shoppers, Grow your Business”

DOWNLOAD SEMINAR REGISTRATION FORM:

november-25-registration-form

TITLE:

Market Research in Retailing Seminar: Know your Shoppers, Grow your Business

DATE:

November 25, 2016

TIME:

1:00-6:00pm

VENUE:

Nostalg 1-3 Oakwood Premier Joy Nostalg Center Manila, Pasig City

TOPICS / DETAILS:

• Ignite sales growth by getting to know your shoppers up close and addressing their needs in your store

OBJECTIVES / KEY TOPICS:

• Get the latest shopper and retail trends
• Know the latest research methodologies and technology to capture what shoppers really do
• Learn how to convert shopper insights into store execution

COURSE OUTLINE:
I. Evolving Trends
How are shoppers and retail trends changed over time?

II. Understanding shoppers
Who are shoppers?
Wht is it important to understand shoppers?

III. Shopper-Centric Retail Execution
What is the shoppers’ path to purchase?
What are category themes?
How to segment stores/shoppers?
How to fix layout and planograms?

IV. Pre-work Discussion: In-store challenge
What makes your examples best in class?

V. Methodologies/Technologies
What are current methodologies/technologies used to understand Shoppers?

VI. Case study examples: Insights to Action
How others have understood shoppers and used this in-store?

WHO SHOULD ATTEND:
Retail Managers, Store Managers & Assistant Store Managers, Retail Training & Development Manager.

LEARN FROM EXPERT:

Louise Andrea G. Navalta

Executive Director

Integration & Business Development

(Nielsen Philippines)

Rizza Angela M. Dadivas

Senior Manager

Assortment & Space Optimisation

(Nielsen Philippines)

REGISTRATION FEE:

For more details, contact us at 6874181 or email at specialprojects@philretailers.com/ncm_philretailers@yahoo.com and look for Ivan or Norie.