DOWNLOAD SEMINAR REGISTRATION FORM:
Market Research in Retailing Seminar: Know your Shoppers, Grow your Business
November 25, 2016
Nostalg 1-3 Oakwood Premier Joy Nostalg Center Manila, Pasig City
TOPICS / DETAILS:
OBJECTIVES / KEY TOPICS:
I. Evolving Trends
How are shoppers and retail trends changed over time?
II. Understanding shoppers
Who are shoppers?
Wht is it important to understand shoppers?
III. Shopper-Centric Retail Execution
What is the shoppers’ path to purchase?
What are category themes?
How to segment stores/shoppers?
How to fix layout and planograms?
IV. Pre-work Discussion: In-store challenge
What makes your examples best in class?
What are current methodologies/technologies used to understand Shoppers?
VI. Case study examples: Insights to Action
How others have understood shoppers and used this in-store?
WHO SHOULD ATTEND:
Retail Managers, Store Managers & Assistant Store Managers, Retail Training & Development Manager.
LEARN FROM EXPERT:
Louise Andrea G. Navalta
Integration & Business Development
Rizza Angela M. Dadivas
Assortment & Space Optimisation
|EARLY BIRD RATE (if paid on/or before
November 24, 2016)
|REGULAR RATE(If paid on
November 25, 2016)
|PRA Members||Php 1650||Php 1850|
|Non-PRA Members||Php 2650||Php 2850|
For more details, contact us at 6874181 or email at email@example.comfirstname.lastname@example.org and look for Ivan or Norie.