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Retail Excellence Seminar Series – In-Store Marketing Seminar, “Creating an Unforgettable In-Store Shopping Experience”

June 10, 2016 @ 1:00 am - 5:00 pm


June 10 Seminar Registration Form


In-Store Marketing Seminar, “Creating an Unforgettable In-Store Shopping Experience”


June 10, 2016




Nostalg 1 Oakwood Premier Joy Nostalg Center Manila, Pasig City

Each one of us has our own favorite stores; we all have those restaurants that we keep going back to; the airline that we prefer above all else. These brands have managed to cultivate our loyalty and we love them. We love these brands because they consistently deliver great experiences. We love them because they engage us in meaningful and valuable ways.

As the challenges for brick-and-mortar companies grow in the face of online and mobile competition, the customer experience has become the new battleground for competitive differentiation. Companies that provide a great customer experience are able to enjoy enhanced customer satisfaction, command a price premium, and generate a strong following of brand advocates. Consumers are looking for experiences that complement their lifestyle and brands that reflect their aspirations. And they are willing to pay a price premium for these experiences.

In this half-day seminar, you will understand why goods and services are no longer enough in a hyper competitive market, ever demanding consumers, and increasing commoditization, across industries. You will learn some of the methods and tools of experiential marketing and explore the ways in which great customer experiences can be created in a retail setting. Case studies from the retail and services industry locally and abroad will be used to bring principles to life.

This seminar is designed to be of relevance to all service, retail, and other types of businesses in which the customer experience plays a pivotal role in customer satisfaction and loyalty.

This seminar is highly-recommended for cross-functional teams comprised of general management, senior and mid-level marketing managers, operations managers, merchandising and HR managers working in a retail setting.



Ms. Frances Yu (Chief Retail Strategist)

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Frances Yu has 24 years experience in the retail sector as a senior executive, consultant, and market research provider in a variety of retail formats, such as department store, specialty fashion stores, specialty bookstore, supermarket, hypermarket, convenience store, and restaurants.

She was previously Vice President for Rustan’s Supermarket with overall responsibilities for Marketing, Merchandising, and Store Operations. Prior to that she was the Vice President for Marketing of Rustan’s Supercenters, Inc. (RSCI), the operator of Shopwise Hypermarkets, Rustan’s Supermarkets and Expresslanes. As head of marketing of RSCI, she defined the brand positioning, marketing communications strategy and tactics of the various brands under the group. She oversaw the advertising, promotions, special events, public relations, visual merchandising, marketing research and loyalty programs of the company.

Prior to this, she was president of FJY Consulting, Inc., which provided marketing and management consulting services for leading corporations in the Philippines and Asia. She was also Vice President and General Manager of Trackers, a marketing research and consultancy firm whose clients included top 500 corporations in the retail, banking, telecoms, IT, manufacturing, and services sector.

Frances has spoken in various forums and conferences here and abroad on the topics of Retail Marketing, Direct Marketing, Loyalty Card Programs, CRM global best practices, Customer Service, Marketing Research, and Leadership and Culture.

She completed her undergraduate studies at Fordham University in New York, summa cum laude.


EARLY BIRD RATE(if paid on/or before

June 7, 2016)


June 8-10, 2016)

PRA Members Php 1650 Php 1850
Non-PRA Members Php 2650 Php 2850
*Register on or before June 7 to enjoy the GET 3 + 1 FREE

For more details, contact us at 6874181 or email at and look for Ivan or Norie.


June 10, 2016
1:00 am - 5:00 pm