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[REGIONAL] 4th Customer Experience Seminar: Customer Experience that Matters and which Translates to Sales and Repeat Sales
November 26, 2019 @ 9:00 am - 5:00 pm
4th Customer Experience Seminar for the Retail and Services Industry: Customer Experience that Matters and which Translates to Sales and Repeat Sales
DATE: November 26, 2019 (Tuesday)
TIME: 9:00AM-5:00PM
VENUE: Avenue Convention Plaza, Avenue Plaza Hotel – Naga City
RESOURCE SPEAKER: Mr. Francisco T. Dela Cruz, Jr. (Retail Consultant)
DOWNLOAD REGISTRATION FORM:
4th Customer Experience Seminar Registration Form 101619
I. SHORT DESCRIPTION:
Especially now that several retail companies are into an ‘amazing race’ of increasing their number of stores and expanding areas of operations, each strives to grab his piece of the market. Each endeavors to seize customers and attract potential customers. Every store nowadays focuses on increasing foot traffic and on converting store visitors into buying customers. Their instant mantra becomes “We do not want customers, we want repeat customers.” Then, there must be a valid reason why a customer will choose to come back to one specific store again and again. And with the boom in retail industry and the significant increase in industry players, our people in the stores have felt and witnessed the huge number of customers they had before, have now significantly decreased mainly due to many competitions and other available options in the market. Now is the time to make a difference, to exert extra efforts to retain regular customers and wholesalers, and do best to ‘wow’ and attract new ones. Unforgettably excellent shopping experience, delivering the ‘wow’, is what we can do best under the circumstances.
This modern course about modern approaches and techniques in wowing customers and giving unforgettably excellent shopping experience is the answer, and the only answer to the abovementioned issue.
COURSE CONTENT:
A. Some Trivia on Customer Experience
B. Types of Customers
C. Customer Interaction Cycle
– Receiving-the-customer Stage, and your “WOW” factor
– Understanding-the-customer Stage, and your “PAC” factor
– Helping-the-customer Stage, and your “Q&E” factor
– Keeping-the-customer Stage, and your “TLC” factor
D. Customizing your Store’s “Signature Greetings”
E. Driving Sales, via:
– Customer Experience
– ATV (average transaction value)
– IPC (item per customer)
F. 4 Suggested Selling Techniques
– Top-down Selling Technique
– Suggestive Selling Technique
– Alternative Selling Technique
– Add-on Selling Technique
G. Remembering your T.A.G. (about ultimate shopping experience)
COURSE FORMAT:
– Powerpoint presentation and experience sharing by the Resource Speaker
– Facilitated discussion and brainstorming among the participants
– Facilitated Q&A portion
OUTCOMES:
A. Standard, practical, customized “greetings’ for Doorman or Security Guard, Floor Personnel, Cashiers, Checkers, and Baggers; respectively.
B. Modern, cool, and proactive approaches to, and in interaction with customers.
C. Solution vs. Product; Experience vs. Product
D. Effective selling techniques combined with Customer Interaction
– Top-down Technique
– Suggestive Selling Technique
– Alternative Selling Technique
– Add-on Selling Technique
E. The “WOW” factor; the “PAC” factor; the “Q&E” factor; and the “TLC” factor
F. The T.A.G.
WHO SHOULD ATTEND?
Food and Non-Food Retailers – Business Owners, CEO, COO, Store Managers, Assistant Store Managers, Store Supervisors or Store OICs, Retail Training Managers/Officers, HR Managers/Officers, Mall Managers/Officers and all those involved in making their businesses and retail stores more profitable.
LEARNING INVESTMENT:
| (if paid on/before November 15, 2019) | P 700.00/head |
| If paid after November 15 | P 800.00/head |
For details, pls contact:
DTI – CAMARINES SUR PROVINCIAL OFFICE
c/o Ms. Byl Fuentebella
Chief, Consumer Protection Division
Tel: (054) 473-8111
Cellphone number: 0932-6179880
Email: bylfuentebella@yahoo.com
OR
PRA – CAMARINES SUR CHAPTER
c/o Ms. Faye Neri
Secretary, PRA-Camarines Sur Chapter
Email: pra.camsur@gmail.com
Cellphone number: 0920-4545252