43rd RetailEXL

1st SHOPPER MARKETING SEMINAR

(On the Racks: Influencing Purchase Decision)

DATE: September 26, 2018

TIME: 1:00PM-6:00PM

VENUE: 5th Floor Nostalg 1 – Joy-Nostalg Hotel & Suites Manila Ortigas Center, Pasig City

LEARN FROM EXPERT: Mr. Raj Afable (Shopper Communications Practitioner)

DOWNLOAD REGISTRATION FORM:

43rd Retail EXL – 1st Shopper Marketing Seminar

I. DESCRIPTION:

Is it enough to have a great product to get noticed and get brand loyalty? In the sea of products and innovations how do we speak to prospective buyers to pick us and not the other brand? Do we confuse shoppers more by bombarding them with too much information about the product, which makes them delay the actual purchase?

In this assembly, we will try to check current practices, learn from them and how much more can we push the bar of effective shopper communication.

II. COURSE OUTLINE:
I. Why do we need to communicate?
– Right information needed to engage
– Strategic location to talk
– Impluse vs. Planned Purchase

II. Product Relevance
– Consumer Affinity
– How can we engage them?

III. Anatomy of Retail Communication
– Messaging Strategy
– Creative Execution

III. LEARN FROM EXPERT:

RESOURCE SPEAKER:

Mr. Raj Afable
Shopper Marketing Practitioner

An award winning creative director turned Shopper Communications practitioner which went through a 360 tour of the communications industry by starting with an ATL agency, then moved to a smaller design agency then went to explore the client side through an Entertainment company based in LA and eventually found himself immersed in Shopper Marketing by joining the biggest local provider of retail media in the country. He helped create a design agency with the objective of providing a science to local shopper marketing industry and how to engage shoppers and brands inside the selling-area. He has been a creative coach, mentor and consultant to few brands until he joined Print and Mount, Inc. a total BTL agency that provides design, printing, fabrication, events and activation services to select brand partners

IV. WHO SHOULD ATTEND:

Business Owners, Managing Directors, Presidents, Chief Executive Officers, Retail Operators, Marketing Managers, Brand Managers, Product Managers, Merchandising, Shopper Communications Officers, etc.

REGISTRATION FEE:

*GROUP OF 5 OR MORE: 5% DISCOUNT

For more details, contact us at 687-4181/80 or email at specialprojects@philretailers.com / ncm_philretailers@yahoo.com. Look for Ivan or Norie.